The Importance of a Quality Package Label in Branding
Friday, February 16, 2024
How fast do you have to make an impression? How long until someone has made up their mind about you? A minute? 30 seconds? How about 3? Industry research indicates
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How fast do you have to make an impression? How long until someone has made up their mind about you? A minute? 30 seconds? How about 3? Industry research indicates that individuals form opinions about brands within 3 to 8 seconds before deciding whether to buy. (Or move on to the next thing.)
Packaging as a Branding Tool
Your package label isn’t just a means for safe product transit; it stands as a vital branding tool. It’s a customer’s first (and maybe only) point of contact with your brand. In those crucial seconds, they’ll take all the information on your product and branding and decide whether to buy.
Whether it’s about positioning your brand as premium or budget-friendly, amplifying brand awareness, or even doubling as free advertising during transit, your packaging mirrors your business ethos.
Key Print and Branding Strategies:
Your branding is your opportunity, so make the most of it! Below are just a few of the different options for branding your product.
- Vibrant Color Schemes - Incorporating bold colors into your packaging can yield a visually arresting and impactful appearance upon customer receipt. However, these hues must resonate with your brand identity to prevent confusion. Sizeable blocks of contrasting colors and strategically placed logos can leave a lasting impression.
- Full Spectrum Printing - The prevalence of full-color printing in retail packaging is gradually permeating eCommerce boxes. Elaborate graphics and designs can foster engagement and brand loyalty. While it contributes to visual allure, brands must weigh the costs and potential damage during transit.
- White Ink - White inks, though less common, offer a distinct and luxurious aesthetic. Whether aiming for a premium look or an eco-conscious vibe on brown corrugated material, white inks can set your brand apart.
- Strategic Omissions - The ‘white-out’ printing technique entails a predominant color block with excluded logos, allowing the corrugated material to peek through. Particularly effective with black inks and bold hues, this method yields a visually pleasing result while incorporating brand colors.
- Spot Lamination - Spot laminating introduces glossy areas to corrugated packaging, imparting a subtle yet high-end effect. This technique can complement stand-alone printing methods to create a distinctive appearance.
- Internal Impressions - Printing inside eCommerce packaging is a burgeoning trend, delivering a potent unboxing experience. This internal print captivates visually and serves as a discreet method for shipping high-value items.
- Playing With Patterns - One simple example of using different pattern types for package design is incorporating stripes. Stripes can add a touch of elegance to your packaging while still maintaining simplicity. By using bold, contrasting colors, you can create a visually striking design that stands out on the shelf. Another example is using geometric patterns. Geometric patterns can be a great alternative to traditional designs and can add a modern, high-value feel to your packaging. By using repeating shapes and lines, you can create a visually interesting pattern that catches the eye and makes a statement about your brand.
- Custom Labels - If direct printing proves cost-prohibitive, custom labels offer a budget-friendly alternative.
- Showing The Right Information - A brand label can do more than just look visually appealing. It can also convey important information about the product, such as ingredients, nutritional values, or usage instructions. Additionally, labels can showcase certifications, such as organic or fair trade, which can be important to consumers who prioritize sustainability and ethical sourcing. By including relevant information on the label, brands can build trust with their customers and establish themselves as transparent and responsible businesses.
- Promotional Offers - A brand label could include promotional material like a call-to-action to attract customers to engage with the brand beyond the point of purchase. It could be a chance to win free products or exclusive discounts that could increase brand awareness, drive website traffic, and boost sales.
Make the Most of Your Package Label
In essence, initial impressions greatly influence customer perception and business success. Printed eCommerce packaging presents many opportunities for brands to stand out and make a positive first impression. By employing vibrant color schemes, full spectrum printing, white ink elegance, strategic omissions, spot lamination, internal impressions, kraft cardboard, simple yet effective branding, pattern play, custom labels, and synergistic design fusion, brands can create visually arresting and impactful packaging that resonates with their customers.
With the right packaging, brands can surprise and delight customers, increase brand awareness, and even double as free advertising during transit. Therefore, it’s essential to invest in quality packaging labels that reflect your business ethos and resonate with your target audience.
If you’re looking to enhance your branding through quality packaging labels, Woodrow can help! With our expertise and commitment to quality, we can help you save on lead times and maintain consistency in your brand image. Contact us today to learn how we can help you create visually stunning packaging that resonates with your customers and sets you apart in a crowded online marketplace.
Call 937-399-9333 and see what Woodrow’s over 60 years of experience, producing 20,000+ unique labels since 2000 can do for you.
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